Top 5 Beauty Retail Apps in Germany: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail applications in Germany showed diverse trends in downloads and active user engagement, as reported by Sensor Tower. Here's a detailed look at each app's performance.

Mein dm from dm-drogerie markt GmbH + Co. KG saw an increase in weekly downloads towards the end of the quarter, peaking at approximately 83.5K in the last week of December. Meanwhile, weekly active users fluctuated, starting at around 4.8M and reaching a high of 5.2M mid-December.

Douglas - Parfüm & Kosmetik experienced a notable spike in weekly downloads, particularly in late November, with numbers reaching up to 78K. Active users also increased significantly, peaking at about 1.2M in the same period.

flaconi demonstrated a notable surge in downloads mid-quarter, with weekly numbers climbing to 68K in late November. Active users followed a similar trend, increasing from 173K to a peak of 320K in early December.

Rituals Home & Body Cosmetics maintained steady growth in weekly downloads, culminating in a peak of over 23K mid-December. Active user engagement remained relatively stable, hovering around 200K throughout the quarter.

SEPHORA - Maquillage, Parfum saw a boost in weekly downloads in early November, reaching over 32K. The active user base also grew, peaking at approximately 237K at the beginning of December.

For more insights and detailed analytics, visit Sensor Tower's comprehensive reports on app performance.